Though
it may cost a little more at the onset, hotel developers are starting
to consider the environment more and more when building new properties
or upgrading existing facilities. Sure, energy prices have dropped by
about one-third since peaking last July, but for many hoteliers it’s
not only about saving a few bucks here and there, it’s about systemic
change regarding the push-pull relationship between the owner’s needs
and respect for Mother Nature.
While the environmental movement has long been entrenched in some
areas of the hotel – most notably with smaller touches such as low flow
shower heads and the option by guests to not have sheets and towels
changed daily – there are some properties forging ahead with more
extreme levels of environmental conservatism.
These vanguard hotels are still very few, but they do represent
a future where renewable energy and guest satisfaction reside
harmoniously.
Take for example, Hohmeyer’s Lake Clear Lodge in the Adirondacks. While
an extreme example of what can be done, this intimate resort has
embraced the eco-conscious ethic and provides some valuable and
realistic suggestions other property managers can adapt. Owners Cathy
and Ernest Hohmeyer have set an incredible goal that by 2015, the 22
acre property will be entirely self-sustaining and self-sufficient,
producing their own electricity and recycling all waste.
“Financially, it is more difficult to not go green because
people are searching out [these types of resorts],” said owner Cathy
Hohmeyer in an interview with Hotel Interactive. “We put more out there
in costs to be green, but people are supporting us and we will get our
return on investment from that. As a society, we should have been green
in the first place and it used to be that way. Only now we are
relearning that.”
Hohmeyer said they started to make changes several years ago
when she swapped cleaning chemicals for those that were more
environmentally friendly. For food, the resort sources as much local
fruits and vegetables as possible to eliminate fuel use during
transportation over long distances and grow herbs and flowers for use
by the kitchen on site. They wash sheets and towels only by request and
are phasing in organic sheets and towels, E.P.A. and Energy Star
recommended equipment whenever possible, compost organic waste,
installed new insulation and energy efficient heaters in older
structures, recycle everything possible from paper to aluminum, and
utilize more natural lighting as well as myriad other efforts to
numerous to mention.
One unique environmentally friendly twist is with its exercise
facility. There are no electrically powered Stairmasters or other
equipment here. Instead, guests utilize a natural exercise circuit
developed by the Hohmeyers for both indoor and outdoor use. All muscle
groups are considered and guests do activities such as chopping and
stacking wood or canoeing as part of what they have dubbed a total
exercise program.
Up in Maine, the Grand Summit and Jordan Grand Resort Hotel and
Conference Centers at Sunday River, have offset 100 percent of their
operations’ electricity usage with energy generated from wind.
Done as a point of strategic differentiation from competitors in an
eco-friendly region of the county, these hotels are able to host large
scale gatherings at a 100 percent wind powered four-season resort
complete with golf course, skiing and snowboarding. And it is not just
the hotels that are wind powered, so are the resort’s base lodges,
offices, ski lifts, and snowmaking operations.
To succeed with this lofty goal, the resort has purchased 20 million
kilowatt hours of Renewable Energy Certificates (RECs) from
Constellation NewEnergy.
At aloft, a new brand from Starwood Hotels & Resorts
Worldwide (its first property breaks ground next week in Rancho
Cucamonga, CA), the chain is adopting what the company calls an eco
friendly "see green" program. The program will include utilizing
construction materials like recycled teak wood, which will be used
throughout the property in both the guest rooms and the public space.
In the laundry, Seventh Generation detergent is brand standard and the
hotel’s pool will be cleaned with Clarity Water Products or Sal-Chlor
cleaning agents.
The landscaping plan takes what used to be the standard parking
lot and re-imagines it as an outdoor park-like environment, with a
variety of trees and shrubbery. Depending on the location, the plan
also includes a grassy area appropriately named the "backyard". A
special area of parking spots that will be reserved specifically for
hybrid cars and the company is currently in discussions with a number
of car companies to provide a hybrid aloft "house car" at each
location. There will also be self-service car-washing station, with
eco-friendly cleaning agents as well as reusable cleaning cloths.
In the room, dispenser units replace those ubiquitous tiny bottles and
will hold shampoo/conditioner and body wash to help reduce the use of
non-biodegradable plastic materials. Also, guests will have the option
to re-use their towels and linens.